In the world of digital marketing, there are several techniques to attract and convert more leads. However, hardly any of them will have a lower cost and benefit than a webinar. In addition to attracting, generating, and qualifying many leads for a base, they are cheap and easy to produce.
If you want to scale your digital business and consequently make more sales, this tool cannot be off your radar! And if you want to learn all about this live video strategy, read this article to the end, because we’re also going to introduce a tool to facilitate the hosting and dissemination of your webinar.
The term “webinar” comes from the web-based seminar, that is, it is a seminar carried out over the internet. That name, by itself, explains a lot about what a webinar is. It is an online videoconference, carried out with the intention of educating a target audience about a certain topic.
These seminars can be in live video form or recorded and made available at a scheduled time. In addition, they can have business or educational content, depending on the proposal of each institution.
Many companies and entrepreneurs use this distribution format aiming at closer contact with potential customers – the so-called leads, either in order to attract new ones or to advance existing ones in the sales funnel.
But and how to put it into practice?
Before we get down to business, it is important to warn three things:
The first step is to define the persona of your business – that is, knowing who the target audience is and having a representation of them in mind. From there, you can choose the theme and time for the webinar.
As for the topic, some tips:
It depends a lot on each niche and the theme of the webinar, but the general tips are as follows:
Most importantly, the date and time are related to the theme of the webinar. For example, if it is a work-related topic, people watch it during office hours, but if the subject is outside this sphere, they prefer to watch at other times.
So, if it’s a professional matter, the hours from 13:00 to 18:00 can be interesting. When it is another theme, 12:00 or 19:00 can be used.
In addition, it’s worth taking a closer look at the intention of the webinar. For example, if it’s a live stream to sell a product, it might be more interesting to do it at the beginning of the month when people tend to have more money.
After these first definitions, it’s time to put on paper what the video will be like. From there, you can create the script and move on to the decisive moments.
It is important to define:
There are no rules or any kind that is better than the other. Choices depend on your goals and interests.
In addition to these topics, you also need to pre-create supporting materials – email campaigns, landing pages, YouTube webinar pages and so on.
The script leads the conversation with guests or the audience. In fact, it’s really important that you do a monologue. It distributes speech time better and delivers the message with more quality and objectivity.
There are several types of scripts available: you can write a plain text, divide the text into columns and blocks according to the webinar format, or just write down the main topics and improvise the message.
The main function of the screenplay is to direct focus. So, write everything that’s important to say so you don’t forget to comment on any topic.
A good tip is to leave the script open behind the camera so you can read it or take a peek while you present it. Or leave a piece of paper on your desk and take a peek now and then.
Once you’ve created the script, you can also turn it into some background material, such as slideshows.
The platform is where the broadcast will take place. Preferably, it should be incorporated into your website. Thus, you can reduce distractions for the audience.
Do you know when you’re on YouTube and start browsing related ones even before the video you’re watching ends? This can happen with your webinar. You don’t want someone to leave your video to see a Nutella bathtub video, do you?
A good way to do this is to use a landing page to host your broadcast.
If you want more agility, you can take the risk and host the webinar on sites like YouTube, Twitch or Instagram.
Note which channels your persona is on and create actions on each of them. For example, here at HeroSpark, we know that audiences respond well to email marketing campaigns. So, when we want to publicize a webinar, this is one of our flagships.
It is important never to focus on a single channel. In our case, we also do campaigns on social networks, mainly on Instagram and YouTube. Try using short videos, cards, pictures and other media you want on social media to get as many people as possible to watch the event.
Do not forget, also, to always direct this disclosure to your landing page, so that the generation of leads intensifies in a very practical way for the viewer.
The use of CTA ( call to action ) can also be used and instructed for use by other participants and guests of the webinar. This visual or textual call should instigate the target audience to share the invitation on the networks, access the registration page, click on a link to better understand the subject that will be worked on or another means of that type.
The format can vary depending on your persona, but it’s essential that there is disclosure until the very last moments before the webinar begins.
Now that you’ve gone through all the previous steps, the big day has arrived! A small checklist of what needs to be done before, during, and after:
If you’ve read this far, you’ve noticed that creating an event like this takes work: you need to create a landing page, develop email flows, choose a platform…
But, remember that gift I mentioned at the beginning of the article?
The HeroSpark is a tool that can do it all in one place! And, above all, the user can do all these activities without having to hire programmers, designers or a marketing agency.
Furthermore, it is possible to obtain metrics and result indicators at the end of the processes. This data makes it possible to see how best to improve your results and further work on the potential of your content.
“Wow, but it must take forever to do all this…”
Through HeroSpark you create landing pages, emails and streams in less than 20 minutes. Still, having any questions? So watch this video here:
“This is too good to be true, it must cost a fortune…”
Missed again, dear reader! HeroSpark has a completely free version, 100% free, in the range, 0800, free. It is true! Just click on this link and register to help your digital business grow!
So, are you ready to create a successful webinar? Start now!