What is digital marketing, strategies and best practices

Have you ever stopped to think about what digital marketing is? This type of marketing is about delivering advertising through digital channels such as search engines, social media, email, paid traffic, etc. People are no longer focused on televisions and billboards but on smartphones and notebooks. If you are not yet informed about digital marketing strategies,

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What is Content Marketing and how to apply this strategy?

If you’re a digital entrepreneur and still don’t know what content marketing is, don’t worry: there’s still time to understand and apply it to value your target audience in your business’ marketing strategies. It’s critical to know this concept, know how to use keywords and improve your content to increase sales and capture more customers. In

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How to Make Money on the Internet: 4 Practical Tips to Get Started Right Now

Achieving financial independence without leaving home is a desire of many Brazilians. Especially during the pandemic, many people have reflected on the quality of life combined with the profession. And luckily, the Internet offers a lot of possibilities to make that dream come true. The truth is, yes, there is a way to make money on the Internet, starting

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Landing Page: what is it and how to create pages that convert?

Your digital business isn’t making a lot of money? For some reason, new customers don’t come to your company. However, you can’t figure out what you’re wrong with? Well, maybe what you’re missing is applying a landing page to your business to increase your sales! Therefore, in this article, you will understand what it is,

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How to create your own successful online course business?

Entrepreneurship with online courses is one of the biggest opportunities in the market for those who want to start their own business. With the advancement of technological resources, people began to behave differently based on new consumption patterns and habits. In this process, even education was impacted. Distance education, in turn, is increasingly evident in this scenario. By

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What is SEO?

A lot of people don’t know what SEO is and the power that the technique has to improve the engagement of an online content platform. Investing in search engine optimization is very important for your brand, being a fundamental part of digital marketing strategies. Quick answer: when you have a question who (or what) do you turn to? Maybe

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What is digital entrepreneurship and how to make money

It’s not that the term “digital entrepreneurship” is on people’s lips, it isn’t! But compared to previous years, this digital business model has never been as hot as it is now. The main reason for this growth is, of course, the greater access to the internet and the growing digitization of our lives. In other words, we

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How to create a solid and effective strategy for email marketing campaign

Every year it is common to hear two statements: “this is the year of the podcast (or any other new media)” and “email marketing is dead”. As for the first one, I can’t say if we’re still in the infamous “Podcast Year”. However, in relation to the second statement, I write with all the letters: email marketing is

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Sales Funnel: everything you need to sell automatically

“It is possible to make money sleeping”. This phrase can cause distrust in many people. However, it is true. It’s that famous saying: “work while they sleep”, but adapted to the technological reality in which society finds itself. No, you won’t need to spend hours working like a workaholic. By knowing the concept of a sales funnel, you

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How Copywriting Will Help You Sell More

On the internet, you have 15 seconds to retain your potential customer’s attention. Do you know what that means? That your text must be catchy, your promise true and your bait effective. Only then will your brand attract attention and, consequently, you will get sales. Copywriting is just for that! If you don’t know what

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