Infoproducts have gained fame in recent years, but not all people are aware of what they really are. This topic has been on the agenda for a while, mainly due to the increase in the number of interested parties.
In 2020, with the COVID-19 pandemic, commerce had to adapt to keep up with world events. This transformed consumption habits, which led to the growth and establishment of digital businesses.
Therefore, it is essential to know about infoproducts, understand the digital business market, discover the types, advantages and what info products really are, in addition to learning how to create your own digital product.
Therefore, in this article, we will explain everything about this universe. Good reading!
How the Commerce Situation Affects Digital Business
With the evolution of means of payment in digital format and the development of the use of the internet for various purposes, the amount of online sales has been growing a lot in recent times.
In addition, when talking directly about digital products, another great advantage is the ease when it comes to delivering the item to the end-user. Such products are informative and digital. So, because of that, deliveries are made online. Therefore, the customer does not need to pay a delivery fee or wait days to receive.
Therefore, if you stop to follow this evolution closely, you will see that the infoproducts market should grow even more. One of the guarantees is the fact that trust in online shopping is increasing. With the Digital Era, 100% of digital sales and delivery have attracted even more customer attention.
Therefore, the internet is an excellent tool to promote business and generate income. According to a survey by the IDados consultancy, in 2019 there were already more than 4.5 million Brazilians working at home, using a cell phone or notebook.
What are infoproducts?
Infoproducts are actually a type of product that provides the user with information in digital form. These items can be sold or delivered for free, everything will depend on the entrepreneur’s strategy to better distribute the content.
The main point of an infoproduct is the information that will be delivered to the final consumer. So, people who work with this have the right to choose the format that best suits their ideas, so that the digital product fulfills expectations.
Most infoproducts are in the form of online courses and e-books, showing that distance education has grown even more because of the influence of the internet. Podcasts and webinars are also popular formats.
By sharing their knowledge through these digital products, the entrepreneur aims to make consumers’ lives easier. And for that, they use some methods such as:
With this, it is possible to facilitate the life of the public that the entrepreneur wants to reach in several ways. Considering that he takes into account the problems of these people and develops infoproducts thinking about solving them.
There are several niches in which digital items can provide user learning. Some of them are:
The list is immense and every day more items appear to increase it. That’s the beauty of infoproducts, the possibilities for development are countless. It all depends on your area of expertise and the people you want to reach with your content.
Advantages of infoproducts
Digital products do not just solve problems for those who consume them. There are many advantages that infoproducts can provide for those who decide to work with it. Here we will consider some of them. See more below.
Infoproducts are easier to produce
The first advantage we can mention in creating and selling an infoproduct is that, as it is completely digital, the way to create them is much simpler and easier. Unlike physical products that require time, knowledge and money.
The second advantage that infoproducts offer is the low investment in their research and development. You, as a content producer, won’t have to worry about industrial processes. This means that, in addition to being cheaper, they won’t bring many headaches during the elaboration.
The basic and necessary requirements for the development of infoproducts is just having knowledge of the subject you want to teach and knowing how to communicate with people. To create an infoproduct you don’t need much. You can write books in e-book format, or record audio and video lessons.
Sell from the comfort of your home
One more advantage, and perhaps the best one, is the ability to do everything without leaving home. As it is a digital business, deliveries are also carried out online, which means great savings in time and costs.
Several brands use infoproducts as ways to retain customers. This works because when you offer content that promises to solve your audience’s problems, the entrepreneur shows you care. This makes it easier to build lasting relationships.
In addition to retaining the public that already accompanies them, digital entrepreneurs are able to reach new people through the offer of infoproducts. Especially when they are offered for free, with the intention of making a sale in the future.
So, if you know a lot about something and want to create good content so that other people can be helped with your knowledge anywhere in the world, you can create an infoproduct. It is noteworthy that it is important to deliver something of value, to bring you several benefits in the short and long term.
Advantages for the consumer
When the focus is on the users of infoproducts and no longer on the producers, it is also possible to find excellent advantages. In addition to getting a study material that can be consumed in the comfort of their own home, they have the chance to buy it with much more affordable prices, when compared to physical products.
Thus, consumers receive the content for free or through a purchase on their mobile device. And they can access it at any time, day and place they want. This is great, especially for those who need to optimize their time and take advantage of the few hours available to learn more.
Types of infoproducts
There are many formats you can use to build and deliver a product online. It is important to keep in mind that this decision will directly impact your sales success.
To choose an infoproduct, you need to define which persona you want to reach and how you want the information to reach him. To help you in this task, some of the main types of infoproducts will be listed and explained below. Check out!
The first type is books in e-book format, this is the best-known infoproduct. E-books are digital books, made especially with consumer convenience in mind. Readers can easily enjoy content made available in this format on their mobile devices or computers.
It is common that, when this type of infoproduct is sold, its content is deepened, just like in books. So producing it takes a little more work, more than you would use to develop another type of material.
That’s because content alone won’t suffice to build an e-book. It will need to have an excellent structure, that is, everything that physical books normally have in their composition.
This means that it will be necessary to build a layout, include illustrations, use typography, assemble the cover and table of contents, as well as other factors that will add value to the e-book and please the target audience, such as the way the writing is developed.
Want to know how to create an e-book for free and earn money from it? See the video below:
Another type of product that has been in evidence in recent times is podcasts. It uses only sound as a resource and resembles radio programs. These are contents that use narrations, interviews, stories and debates with an emphasis on a particular niche.
All this content is transmitted through recorded audio. Typically found on streaming platforms such as Deezer and Spotify. Because of their format, podcasts are easily distributed and consumed.
Thus, it is much simpler for the user to absorb the content they heard, as they can access and listen anywhere. In the car, subway, running, or in any other way, as long as you have a headset and mobile device present.
Another infoproduct format is videocast. They are basically YouTube videos that add images to content. What differentiates videocasts from podcasts is the use of images along with the audio.
YouTube has become an empire in which many people seek knowledge through videocasts. That’s why they are so important for the creation of content marketing strategies, as consumers are increasingly seeking to absorb knowledge interactively and quickly. Betting on video production sounds like a great idea.
Another interesting format for distributing infoproducts is screencasts. They are very similar to videocasts, what sets them apart is that here, instead of showing the image of the person who is speaking, only their voice appears along with the recording of their cell phone or computer screen.
It is very common that this material is used to explain how software works and how to use it. Producers of this type of content record his screen and explain in step-by-step mode what he’s doing and what he’s playing. Thus, the user learns more easily.
This type of format is a seminar, lecture or workshop in the digital world. And, it can be done live — which is what we know as “live”, or recorded — these videos are delivered at a previously announced date and time and are usually highly publicized by those who are producing.
The main objective of the webinar is to increase the number of people reached. Social networks like Instagram and YouTube often warn users about a live. So it’s also an excellent way to engage the audience that already follows you.
Most infoproducts in webinar format do not need a large and elaborate physical structure for their production. Sometimes just a cell phone to record and broadcast is enough.
Also, if it is made available live, it is possible for the producer to interact directly with the audience in a dynamic way through real-time comments. This is one of the great advantages of this infoproduct.
This format is actually a “joining” of some of the others. The main objective of the online course is to offer the end customer rich and complete content when purchasing just one product.
In online courses, it is common to have modules and a logical sequence of content presentations. With them, it is possible for the user to learn something to solve problems, solve their doubts or make a change in their life.
There are many options. However, the most important thing in this type of product is the quality of the classes, the niche and the theme chosen by the producer. These are the points that will define the success of your online course.
7 steps to create the perfect infoproduct
Now that you know the digital business market, know what infoproducts are, their main advantages and understand the different formats, it’s time to learn 7 steps to create digital products from scratch. Check out the step by step below.
1. Find out who your audience is and their needs
Your product needs to solve someone’s problem. So, the first step in developing a digital product is to decide which audience the content is aimed at.
The biggest mistake for people starting out in the field is finding this initial research unnecessary. Creating a product based on guesswork doesn’t work, and even worse, it doesn’t sell. It is interesting to note that it is okay to have an idea of the product to develop in mind.
However, the idea is to adapt this thinking to market needs. To develop the best digital product for your audience, study the following points:
2. Study the market
Once you understand your target audience, the next step is to do market research. This is where you’ll search for content from the same niche and with topics similar to those you want to cover in your material. This vision will open your mind to different ideas.
Market research is important because it shows what is working for other producers and things that could be different. Thus, you have the opportunity to develop a better infoproduct that has more to add to the audience.
3. Decide what your product will look like
After studying the public and the market, it’s time to decide what your product will look like. To choose aspects such as the topic covered, format and topics that will be dealt with in the content, the information obtained in the previous steps and your level of knowledge in the subject you intend to develop must be taken into account.
4. Produce and edit the best material possible
It’s no use doing the entire research stage thinking about the smallest details if you don’t invest time in producing a quality infoproduct. Good content is, in addition to being an interesting aggregator for the person who consumes it.
So take time to study more about the subject you want to teach, search for good references. With that, think carefully about the language you will use, learn better about the chosen format, be careful in editing the material after it is ready and choose the best platform to make it available.
5. Price the infoproduct
For this step, a few things should be taken into account. First, realize the expenses you had with the production of the material. Be it with fees for tools, hosting, collaborators or your own time.
So, understand your goals with the distribution of this product and what audience you want to reach with it. It’s no use putting too high values if the person to whom your content is targeted is unable or unwilling to pay for it.
There are infoproducers that offer the material for free, but this will depend a lot on your strategy. Educating and retaining your audience so that they are interested in buying other products, for example, is a reason not to charge for content.
It is also interesting to spy on the market, see the prices of your competitors. Research and note the rates they are charging and the services they are offering. This will help you get ahead.
6. Learn to publicize
What use is an excellent product collecting dust on a store shelf? None, at least for the seller. That’s why you don’t want your digital product to be “gathering dust” on the internet. And, an excellent way to avoid this is by selling right.
Creating a good landing page is the first step to selling an infoproduct well. This page serves to contain all the information and advantages of the material, in order to capture as many customers as possible. It is where people will be destined to make their purchases.
In addition, your customer needs to know your solution and know the advantages it will have if you buy it. Therefore, it is interesting that you invest in dissemination, whether through social networks, email marketing or blog posts. Always remembering to use keywords that refer to your content.
7. Get help from people who understand the subject.
Still, it is interesting to have the help of solutions such as HeroSpark, which offers several tools for the infoproducer. As a platform that helps create digital products from scratch and sales funnels designed to convert more people and generate the best results.
So, the universe of infoproducts is wide and promising. There are several possibilities, as well as the advantages of being an entrepreneur in the area. So, follow the steps and start profiting from digital products right away.