Achieving financial independence without leaving home is a desire of many Brazilians. Especially during the pandemic, many people have reflected on the quality of life combined with the profession.
And luckily, the Internet offers a lot of possibilities to make that dream come true. The truth is, yes, there is a way to make money on the Internet, starting with the tools and skills you already have. In this text, you will discover the best ways to earn money online.
It is true that entrepreneurial activity, in general, has been growing a lot in the country in recent years. According to the survey “ Entrepreneurship in Brazil – Executive Report 2018 ”, carried out with the support of the Brazilian Institute of Professional Qualification (IBQP), the Brazilian Micro and Small Business Support Service (Sebrae), and the Federal University of Paraná (UFPR), the total entrepreneurship rate (TTE) was 38% in Brazilian territory in 2018.
This is no different in the online environment. A MarketsandMarkets report, for example, shows that the digital transformation market as early as 2018 was valued at $290 billion and estimated to reach $665 billion by 2023, with a compound annual growth rate (CAGR) of 18.1 % in the foreseen period.
The survey ‘ Panorama of Digital Business Brazil 2020 ‘, conducted by HeroSpark, pointed to 2020 as the year of digital entrepreneurship. Of those interviewed for the study, 62% reported that their ventures were used as a way to supplement income.
However, an interesting fact is that almost half of the survey participants with more than a year of business already had the digital enterprise as their main source of income.
It is impossible to deny the great influence of the pandemic in this process of intensifying the expansion of virtual commerce. Compared to 2019, the online market grew 40.7%, reaching 1.3 million virtual stores, according to a survey carried out by the digital wallet company PayPal Brasil and by the BigData Corp. research consultancy.
There is no doubt how advantageous this market can be, and you certainly don’t want to be left out of it. Therefore, we have separated some digital business tips to bet and how to boost them to start earning money online, in the comfort of your home, and with a minimum investment.
Some types of internet business
Affiliates are people with digital marketing knowledge who work promoting third-party products and, in return, receive a commission for each new sale made. Affiliate marketing is an activity that has been gaining a lot of space in our country.
With each passing day, more people are getting to know and falling in love with all the advantages that this business offers. In fact, there are already events, such as Afiliados Brasil, developed exclusively for people who work in this field.
In affiliate marketing, the investment is practically zero. That’s because the affiliate doesn’t need to spend money creating a product, storing goods, paying employees and renting physical space.
Depending on the affiliate program chosen, commissions can reach up to 80% of the total value of the product. Therefore, the profit for those who sell it is very high. As the initial investment is very low, practically all earnings are considered profits.
Obviously, the more time invested, the greater the return. However, affiliates do not need to spend 24 hours in front of the computer. Affiliate platforms do the entire payment and delivery process: the affiliate’s concern is only with disclosure.
Another advantage of this market is the guarantee that producers will not charge for specific results. Therefore, the affiliate is boss and employee at the same time, he has the freedom to choose his hours and methods.
Many people are creating websites and blogs to share knowledge through content marketing strategies. Valuable content is produced in different areas for a huge audience. But how do people make money producing content on the Internet?
Well, the most common alternatives are: sponsorships and Google AdSense. The first option consists of companies that pay the website owner to create personalized content that meets the company’s ideals.
The second option is a free Google tool. AdSense allows the display of banners within the website in question and, according to the clicks and visits to the website, it makes payments to the owner of the page.
Google AdSense also works for ads served on videos available on YouTube. Payments can be made for views on the video or for clicks on the ad in question. Remember that YouTube works with the CPM commissioning method, that is, Cost Per Thousand. The commission is only paid for every 1000 clicks or views.
Are you an expert in any area? Worked for years in an accounting firm and understand all about business? Or, who knows, has a revolutionary reading method and is self-taught? Musician? Attorney? Foreign language teacher? Okay, the possibilities are endless. And you can earn extra money from it.
Social networks can help a lot in promoting your service, as well as in content production. You can merge this idea with the previous one. When a person is an expert in something and manages to produce quality content, the audience identifies an authority on the subject and, thus, it is easier to promote a business.
In addition to consulting, you can create online courses according to your specialty and distribute them on the web. Demand for these learning platforms has grown significantly in the last year. With more free time, many have been looking for more practical ways to acquire new knowledge and specialize in different subjects, from cooking to economics.
For example, according to a survey carried out by Sebrae-SP, the demand for distance consulting services tripled from 3,400 in 2019 to 10,500 in 2020. In 2019, 98,000 people took Sebrae online training. In 2020, the number jumped to 250 thousand participants, which represents an increase of 156%.
YouTube is the second-largest search engine in the world, second only to Google. This means that more and more people are looking for subjects in this environment and, consequently, more content is being produced to meet the demands.
With frantic content production and the need for new videos daily, many channels hire freelancers for editing and scripts.
Also, big websites and portals hire people with good writing to produce articles. Some even have an exclusive area for freelancers. GetNinjas, 99freelas, and Workana are just some of the apps for people looking for work as freelancers. It is worth registering in all of them and keeping an eye on the opportunities.
Which of these businesses is the best to invest in?
The answer is: it depends. It depends on how much time you have to dedicate to this task, it depends on your knowledge of digital tools and the money you have to invest in the beginning.
As with everything in life, there is a difficult path and a less difficult one. Yes, that’s right, there is no easy way.
Affiliate marketing, for example, is an activity that requires very little investment. On the other hand, the time spent is relatively high. However, if the affiliate has the funds to invest in paid ads on Facebook and Instagram, sales can start happening faster.
Video editors who manage to upgrade their machines will definitely be able to edit more videos in less time and, consequently, take more work. Therefore, there is no way to say which option is the best.
You need to see which of these ideas fits best into your routine. With just a few clicks, you can find reports from many people who have been successful in all these segments.
Advantages of Selling on the Internet
So far, I believe you are already convinced that digital entrepreneurship can be very beneficial. But still, there are many more benefits to list. As mentioned before, it is a promising market, which grows every day, and offers a wide range of opportunities and resources for those who want to venture out and open a digital business.
Perhaps one of the most advantageous points for those who yearn for more freedom at work is that, in this field, you are your own boss.
Opening an online business can also offer more flexibility and quality of life, as it allows the entrepreneur to create a more adaptable routine and automate tasks. That way, you have more time to enjoy your family, take care of your physical and mental health and enjoy life.
Another advantage, and this time, a financial one, is that with the Internet it is possible to greatly expand your area of operation. It is possible to sell a product or service online to people from around the world.
With a well-placed investment in the marketing area, you can significantly expand your brand’s reach and recognition, making more people come to you organically. This also implies, over time, less work on prospecting for clients.
How much money do I need to invest to get my business online? This will depend a lot on the choice of business you will make and the resources you already have.
Suddenly, you found it more advantageous to work with content production, for example, and for that, you’ll have to invest in a course to improve your writing techniques or buy a new computer.
You may have been more interested in the affiliate business, so a sales course might be a good option. In other words, it will depend a lot on your choice of what to sell on the Internet.
Setting up a digital business may not imply zero cost, but it is certainly cheaper than having a physical business.
The initial investment to have an online business is significantly smaller, and it is possible to give “that start” according to your financial reality. With a smaller investment, therefore, the profits will be bigger. This is another attraction of earning money online.
The organization is one of the keys to success
Knowing how to organize, establish work schedules and have well-defined tasks is essential for the entrepreneur’s success, and on the Internet, it is no different. When you’re your own boss, this worry must be bigger than usual.
After all, the results depend solely on your effort and dedication and, with a certain flexibility, you could end up getting lost.
Running your own business requires discipline and commitment. And sometimes working from home, housework and work can get mixed up, which interferes with productivity.
That’s why, even at home, it’s important to keep the organization, to have a systematized space and production flow.
Listing tasks in order of importance, setting deadlines for yourself, and planning the week in advance are some good habits that should be cultivated by anyone planning to start an online business.
How to boost your digital business: 5 practices
Let’s say you’ve already opened your business online, but you don’t know what to do to boost it and how to make money online with it. Much of a business, in addition to its quality, boils down to good publicity.
For this reason, we have listed five tips on how to make the communication of your business more strategic, which wins more customers and increases profitability.
1 – Identify your business persona
When we know who wants our product and for what reasons, sales are much easier, don’t you agree?
Therefore, identifying your business persona is a very important step to drive sales and stop wasting time offering services and products to the wrong people. Persona, or buyer persona, is nothing more than a semi-fictional representation of your ideal customer. This is a very personalized digital marketing strategy, which aims to understand more deeply about a specific customer.
Knowing the potential buyers of your product or service will guide all other digital marketing strategies for your business. In this way, it is possible to bet on more personalized and assertive actions.
For this, you will need to map the characteristics and personality of your ideal customer. Gender, profession, age or region, fear, problem, yearning or desire are important points to be considered in the process.
If you are offering more than one product/service, can you see the differences between those who buy each one of them? The entrepreneur must pay attention to this and reflect on the construction of his persona. It may sound difficult, but it’s a worthwhile exercise.
Think as broadly as possible, try to be thorough at this stage of the exercise. Once you’ve written everything down, it’s time to synthesize this information and turn it all into a fictional character that will represent your consumer’s expectations and behaviors in real life.
This profile is precisely the persona of your business. With that in mind, it’s easier to identify potential buyers, close more sales and leverage your source of income.
2 – Produce good content
The basis of a good digital marketing strategy is precisely the production of good content. Your product may be at the top of Google searches, but if the customer accesses the page and is not convinced, everything “goes down the drain”.
Content needs to be of quality, with useful information and well produced. The customer needs to understand that this is the best choice he can make among many available. And you, entrepreneur, also need to have this notion to invest in good productions.
Delivering answers that users are looking for, for example, is a good way to build a relationship with your audience and, who knows, convert them into buyers.
Don’t give up on research. Take the time to find agendas and topics that can spark your audience’s attention and interest. The factual is important, but be sure to invest in lasting content that will be valuable for a long time to come.
This type of material helps generate constant traffic to your page and contributes to building your business’s authority.
3 – Be active on social media
According to The Global State of Digital in 2019, prepared by Hootsuite in partnership with We Are Social, around 3.484 billion people use social networks, which represents 45% of the world’s population. In Brazil, there are 140 million active users on social networks, who spend more than three hours a day connected to them, according to the report.
It’s like the saying goes: whoever is not seen is not remembered. People all over the world are present on social networks, and it is extremely important that your brand is also on the information channels used by your audience.
Social networks are excellent channels for dissemination and relationship with customers, and can also become very effective sales channels. In Brazil, compared to the rest of the world, purchases through social networks, for example, are more frequent.
Here, 43% of consumers use these channels to make purchases, while in the world the average is 30%.
The average monthly spending of Brazilians on social networks is R$ 466, according to the survey “ E-commerce Brazil 2019 ”, carried out by PayPal in partnership with Ipsos.
Don’t waste opportunities and keep your brand active on social media. Use this channel to communicate with your audience and answer questions, generating engagement and identification with your brand.
Strengthening the bonds only brings positive results. When customers become fans of the brand, they spread referrals to friends, family and acquaintances, and end up becoming powerful influencers.
4 – Create a sales funnel
This is a widely used strategy in Inbound Marketing. The intention is to guide the customer on their shopping journey. Generally, the sales funnel consists of four stages: attraction, conversion, purchase and enchantment.
The attraction stage is when the customer recognizes a problem and looks for more information. The identification is when they are presented to it possible solutions to that problem, through products or services being offered. The purchase is the moment of decision making, in which prices, forms of payment and discounts are evaluated.
Finally, enchantment is when the customer is satisfied with the business, recognizes its quality, and thus, begins building a relationship with the brand.
When building your sales funnel, all these steps must be taken into account. This is a strategy that helps a lot to have more positive sales balances. Knowing your customer’s shopping journey allows the entrepreneur to follow the steps in an isolated way, identifying flaws and employing improvements more quickly.
Tool to create a sales funnel
This is a strategic task that requires attention and care. With HeroSpark, you can create high-converting funnels in less than five minutes, eliminating the expense of programmers, designers and agencies.
The tool allows you to create landing pages, conversion pages with an easy-to-use editor, as well as several ready-mades and validated templates.
Ta mbém you can send e-mails with an integrated automation feature in your sales funnel, broadcast live webinars, generating leads or sales directly from your browser, monitor the results and extract metrics.
5 – Promote your content
Producing good content is critical. Know how to promote them, too. There are many possibilities to boost the dissemination of content on the Internet, using paid media strategies or organic traffic.
Paid media are ads on social networks or Google Adwords. Organic traffic strategies, on the other hand, are SEO techniques ( Search Engine Optimization ) – a set of optimization techniques for websites, blogs, and web pages – and social networks.
Both forms of promotion have their advantages. Ideally, they are used together.
One of the main benefits of paid traffic is that the results are immediate. In other words, just create an account in one of the available tools, configure your campaigns and ads, set a budget, and the profile of the people to whom you would like the content to be disseminated and that’s it.
Once paid, that content will be immediately disclosed to the audience you targeted.
And, speaking of segmentation, this is another advantage offered by paid traffic. Overall, these tools have excellent targeting capabilities, which include keywords, interests, profession, geographic location, media channels, demographic information, and so on.
Organic traffic refers to visits earned spontaneously. This is a strategy that contributes to the cost reduction of marketing strategies by dispensing with advertising expenses.
Another benefit of joining organic traffic is that the strategy gives greater credibility to the business, as it is based on building quality content.
Unlike organic traffic, when doing a Google search, the page will not indicate to the user that that result is a paid ad. However, it is a strategy that takes time and does not guarantee immediate results.
What is lacking in one can be complemented in the other. Both strategies are valid to be adopted in the dissemination of your service or digital product. More important than choosing traffic is being open to different alternatives and tests.
Put your idea into practice
Want to know more about how to make money on the Internet betting on a profitable digital product that can be your source of income? HeroSpark can assist with this task with the SparkStart acceleration program.
The method brings together everything you need to know to create a successful business and earn money online, following a validated business methodology that has already leveraged thousands of other digital businesses. Find out more about SparkStart and put your idea into practice today!