If you’ve clicked on this article, you’re probably thinking about creating your own course and don’t know where to start. Follow our text and discover the complete step by step on how to create a successful online course!
The possibility of creating an online course, which fits in with the EAD modality, greatly facilitated the dissemination of knowledge and helped those who could not fit moving to an institution into their routines.
This flexibility became especially attractive during the pandemic. For this and other reasons, starting an online course can be an important key for you to start teaching your own course.
The Online Course Phenomenon
The creation of online courses had an expressive growth in the Brazilian digital market. By 2019, distance learning had more than 1.5 million students and is likely to have the potential to become a billion-dollar business.
With the advancement of technology, the search for non-presential educational methods has become common and the ease and low cost of studying at a distance are fundamental factors for the success of online courses.
In addition to the advantages mentioned above, there are many others such as:
With so many advantages, nowadays not only many traditional institutions have already chosen to create online versions of their courses, but also common people can use their knowledge to create their online courses and gain from it.
According to Ibope Conecta, 48% of Brazilian Internet users have already taken an online course and 67% would recommend these courses. In other words, if you are willing to invest in this area, you are on the right path!
Find out how to create an online course with our walkthrough below:
How to Create an Online Course: Start Planning!
The essential first step in creating an online course or any other type of business is to plan. These are the two main topics to follow when planning your course:
Define your avatar
Who is the person who will watch your content? What is your age, your gender, your profession? Do a survey, create an avatar, think about how to attract her and what would be the best approach to be taken in class.
Understand how this audience works, study it. After all, you will need to know how to make the course more attractive, what will catch their attention, if you are an audience that is looking for online courses on the subject a lot and how this will broaden this audience’s knowledge.
It’s very important to know who you want to sell your product to, because the approach you have with someone looking for a game programming course, for example, is very different from the approach you have with someone looking for cooking.
Different people require different approaches. Analyze where your audience is (social media, online groups, specific platforms). Search!
Analyze your niche
Study how other courses in the same segment as yours organize classes, what attitude teachers adopt in the videos, the amount of audience, the quality of materials, the price, etc.
A good way to organize this research is to do a swot analysis, a tool used to implement any type of project.
With it, you can assess the strengths and weaknesses of your course and discover what differential you need to stand out.
Invest in scenery and good equipment
It’s no use having excellent content, but a bad image, or good aplomb when teaching, but poor audio. That’s why you need to have a great setting and good equipment to win over your audience when creating an online course.
To make a quality video lesson, the image needs to be the best possible, right? Nowadays, it’s not very difficult to find a smartphone that records in HD, so if you can’t invest in more professional equipment, this is a good option.
If you want to use a professional camera, the most suitable for this type of content is DSLR. It records in Full HD and, if you are technically knowledgeable in photography, you can use it in manual mode.
The model also offers the option of automatic mode. The lowest-priced DSLRs are the Canon EOS Rebel T5, The Nikon D5200, and the Sony Alpha A3500, which cost between R$1300 and R$2000.
This is an important topic, after all, for your students to assimilate the content passed in video classes, they need to hear clearly what is being said.
There are several microphone models that meet your need – the most expensive, such as directionals and condensers; the cheaper ones, such as lapels, which can be found from R$10.00.
It’s no use having the most advanced camera on the market if the location where the recordings will be made doesn’t have the right lighting. Before buying the equipment, study lighting techniques to know how to light the room correctly.
The most used lights for videos are softbox, ring lights, sun guns, and led panels. Research which model would best fit your studio and best suit your needs.
The scenery can be a great ally to keep students’ attention.
The chroma key is a very practical option, as you can insert any background image at the time of editing, which can vary in each video.
If you want to invest in a fixed setting, customize your studio by buying furniture and objects related to the theme of your course.
For example, if your course is about cooking, decorate your scene with kitchen utensils, different wallpaper, boards with pictures or phrases that allude to cooking, etc.
It’s possible to make a great scenario using simple things but remember: the focus of the lesson is you. Don’t overdo the elements.
Write the script
You know that in a school, a student has to go through stages of learning, from kindergarten through high school. In an online course, the structure is no different.
Thus, it is necessary to separate the content into modules according to the level of difficulty of the subject covered. Within each module will be the video lessons.
Before thinking about tidying up your studio and turning on the camera, it is necessary to structure the content that will be passed by writing a script.
You can organize it as follows:
It is essential to think of an explanation method that makes your target audience assimilate the content. To create a script that engages the student and makes them want to attend your class, it is necessary to master some storytelling techniques, as well as rhetorical techniques, which we will talk about next.
Do not forget to review the script, see if it is too long or too short, and above all, if it is attractive to the student. The ideal time for a video lesson is 10 minutes.
practice public speaking
There is no way to create an online course without public speaking. So, if that’s the case, you certainly need to put your shyness aside and master the main speaking techniques used, not only by renowned speakers but also by other online course creators.
The first thing to do is practice. No skill can be developed without a lot of practice. After recording your class, watch it, do a self-assessment and show it to others so that your resourcefulness is examined and you know what needs to be improved.
Look for vocal warm-ups and breathing exercises to practice for 15 minutes before each class. Improving your posture also helps with vocal projection and at the same time conveys the aspect of security and charisma.
Pay attention to your body language: move your hands, walk around the scene (not exaggeratedly), speak slowly, pronouncing the words correctly in order to be understood by the students, and always follow the script so that you don’t end up being wordy.
If you have a hard time getting the content of your online course clearly, it’s worth taking a public speaking course, where you will receive detailed instructions on how to solve your problem.
Determine the value of your online course
One of the key points about creating an online course is knowing how to price.
Always keep an average value for other courses in your niche, don’t put a price too low so that they don’t underestimate your content and not too high, in order not to lose students to cheaper competitors.
Since the face-to-face courses have costs with rooms, electricity, and water, it is natural that they are more expensive. So, keep your price always cheaper than on-site courses in your segment. Thus, students will find an advantage in opting for a digital course.
Also, consider the profit margin you will get. Take all the expenses incurred with the execution of the course and reduce the income obtained from sales. With this, you will know how much to increase or decrease the price of your course.
In order to attract the public, you can offer to sell individual classes, this way, those who “rent” these isolated classes can have a sample of the course and be interested in the full content. You can offer different payment plans to cover and give chances to different people with different conditions and financial plans.
Choose an online course platform
A very important step in the process is choosing a good platform. Here is a list of some basic criteria you should consider before choosing:
When thinking about where to place your course, it is important to keep in mind what your budget is and what your profit will be; you cannot spend more than profit.
Make a study on the prices of the main platforms, if the payment will be monthly or by profit margin, and see which one fits better in your reality.
Your online course must have its own identity to be recognized right away. Therefore, a platform that offers the possibility of customizing the colors, the organization of modules, providing a forum for comments in a simple way must be taken into consideration.
Today, smartphones replace many other electronic equipments, including the notebook.
As it is a small and simple device to carry, possibly many of your students will watch your classes through it, so it is very important to pay attention if the platform has a mobile format.
An online course is not just about video lessons. Support materials such as e-books, podcasts, and supplementary exercises are also necessary to have quality content. So, look for a platform that has the structure to send these materials to students.
You can also choose to create your own platform, that is, create your own system that is your domain and your customization.
The main advantage is the possibility to customize even the smallest details according to what you want. As negative points, we highlight the cost of this type of solution, and the need to resolve all errors on your own without specialized technical support.
The HeroSpark is one of the platforms on which you can host and sell an online course that meets all these prerequisites.
In addition, it also supports essential sales steps, such as creating landing pages and automating email marketing.
Promote your course online
Now you know how to take an online course and you have certainly produced quality content. But students will only reach you with the correct disclosure. Therefore, digital marketing can be your ally when creating a successful online course.
First, know how your target audience will be reached. Find out why and how he or she would buy your course, what potential student problems you can solve, and what communication channels he uses the most.
Later, create an account on Facebook, Twitter, Instagram and even a YouTube channel, depending on which social networks your audience accesses the most.
With social networks you can make posts about the subject that your course is about and on Youtube it would be interesting to give short summarized lessons, working as a free sample.
Another great resource for attracting customers is creating a blog about your course segment. When someone interested in the topic arrives in a post about a subject covered in your course, you have the possibility to spread the content and make blog readers interested in your product.
In addition, you can use resources such as student testimonials, advantages and differentials, video or image that explain the dynamics of the course, different offers, and even a video showing what will be delivered at the beginning, middle and end of the course.
Only with metrics will you know how successful your course is and analyzing them is crucial to improving weaknesses and failures in your business.
Remember that high numbers do not always mean that your course is doing well.
Sometimes in a week, you get good numbers for some specific reason, but after that your numbers can go down because your strategy is no longer effective.
Also, find out from which channel the majority of your students come to invest more in advertising and where there is not much result, so you have a sense of which places your advertising works and which ones you should improve or abandon.
If your course has a certain rejection rate, try to understand why students are not interested in your course and how to effectively attract them.
That was the step by step of how to create an online course. The process can be long and a little complicated, but by following all the tips correctly you will definitely get great results and be able to take the best course in your niche!
If you want qualified help to get your idea off the paper, get to know the program
SparkStart. This HeroSpak acceleration will give you everything you need to profit from a digital product.
In classes, you will be able to understand digital business, digital marketing, understand social media, email marketing and much more. You will be able to start your career digitally without losing leisure hours or sleepless nights.
Structuring an idea that will start to come to life may seem complicated, but this complete package will definitely help you a lot in that, hosting and promoting your course online.