Feeling uninspired and with that demotivation that insists on showing up? If you work with digital marketing, having moments of lack of ideas can be very common. To help you with that, we’ve separated 100 digital marketing phrases, so you have that dose of inspiration and motivation you need to move forward towards the success of your business.
Being supported by big names in the area can be a great way to awaken that idea that was in the mind and that just needed “a little push” to be put into practice.
Using bright thoughts helps us organize the information in our minds, helping us to apply day-to-day techniques that really make a difference in our development process.
The tip is to prepare the notepad or pen and paper and immerse yourself in these tips. Write down all that you find interesting and remember to refer to them whenever discouragement or lack of inspiration arises. Here we go?
Digital Marketing Phrases
13 sentences about undertaking
Your discipline will determine if you are capable of transforming the topic that interests you into a digital business. – Rafael Carvalho, entrepreneur and founder of Herospark.
If you tell your idea to 10 people and 9 of them say you’re crazy, you’re probably doing something innovative! – Nolan Bushnell, entrepreneur and writer.
Everyone starts out strong. Success comes to those who have an unshakeable commitment to continue this way to the end. – Howard Schultz, CEO of Starbucks.
If you don’t understand people, you won’t understand business. – Simon Sinek, author.
Don’t say anything online that you don’t want to see featured alongside your face on a billboard. –
Erin Bury, marketing specialist, CEO of startup Willful.
Don’t find customers for your product, find products for your customers. – Seth Godin, CEO of one of the first online marketing companies, Yoyodyne.
How many simple things have you failed to do because you think they are too obvious? – Flaubi Farias, content marketer.
Building a business is knowing how to do something to be proud of, it’s creating something that will make a real difference in other people’s lives. – Richard Bronson, manager.
If lack of time really were an excuse for not taking projects off the paper, only idlers would be successful. – Flávio Augusto da Silva, businessman and writer. Founder of Wise Up company and owner of Orlando City Soccer Club.
The art of choosing your battles is a critical success factor in the short, medium, and long term. – Rafael Carvalho, entrepreneur and founder of Herospark.
Entrepreneurs fail, on average, 3.8 times before ultimate success. What separates successful people from others is persistence. – Lisa M. Amos, executive.
I didn’t fail. I just discovered 10,000 paths that weren’t right. – Thomas Edison, an inventor, known for having invented the light bulb.
Marketing is not about your agency winning awards. It’s about your company winning business. – David Meerman Scott, strategist and author.
23 sentences about Inbound Marketing and Content Marketing
Content builds relationships. Relationships are based on trust. Trust generates revenue. – Andrew Davis, speaker and best-selling author of marketing and founder of Monumental Shift.
Content is the emotional and informational bridge between customer and business. – Jay Baer, President of Convince & Convert.
Don’t add more content if that content won’t add more value. – Michael Grass, Executive Editor of Route Fifty.
Write something worth reading or do something worth writing about. Benjamin Franklin.
Create content that reaches your audience’s audience. – Ann Handley, Head of Content for
Instead of pouring out data, facts, and characteristics, package it all into a story that will build empathy and rapport. – Rafael Rez, speaker.
Clear thinking becomes clear writing: one does not exist without the other. – Willian Zinsser, writer, editor, literary critic and professor.
No matter what your first social media action is, I would start with a blog. – Chris Brogan, founder of New Marketing Labs.
The best solution you have to deliver is not your content, it’s your product; content has the sole function of growing your business. Be careful not to join the Google game and forget about your business game, because without a sale, no business survives. – Rafael Albertoni, founder of the Brazilian Copywriting Society.
Best way to sell something: don’t sell anything. Earn the recognition, respect and trust of those who might buy. – Rand Fishkin, SEO specialist and co-founder of MOZ.
You don’t need to reinvent the wheel, you just need to share your unique perspective on why the wheel matters. – Page one power, link building agency.
The only way to succeed in content marketing is to make your reader say, “This was written especially for me.” – Jamie Turner, CEO of 60 Second Marketers.
What helps people, helps companies. – Leo Burnett, American publicist and executive and founder of Leo Burnett Company.
Your brand is not what you sell. – Jon Iwata, Senior VP of Marketing and Communications at IBM
We are, as a species, story junkies. Even when the body goes to rest, the mind remains awake, telling stories to itself. – Jonathan Gottschall, an American literary scholar specializing in literature and evolution.
In the end, you build a platform for education and inspiration. That’s how you build a brand. – Jessica Alba, American actress, businesswoman and model.
No brand is more than the content it produces – Martha Gabriel, writer, consultant and speaker in the areas of digital marketing, innovation, and education.
Create something people want to share. – John Jantsch, author, Digital Marketing Consultant and President of Duct Tape Marketing.
Content without conversion is just a free publication. – Chris Goward, Founder and CEO of WiderFunnel.
Create moments of inspiration that encourage people to take a journey. – Andrew Davis, founder of Monumental Shift.
What really makes the consumer decide to buy or not to buy is the content of your ad , not its form. – David Ogilvy, founder of Ogilvy & Mather.
Being successful with a blog is not about writing a key post, it’s about acting well day after day helping a few people at a time. – Aaron Wall, author.
Publishing content that shows your buyers that you understand their problem and how to solve it is what you need to build credibility. – Ardath Albee, marketing consultant and strategist.
11 sentences about social media marketing
Social media is about sociology and psychology more than technology. – Brian Solis, a specialist in marketing, culture and technology.
Social networks are relationship channels. Relationships are businesses in disguise. – Andrew
Damasceno, entrepreneur, consultant and founder of Melhor do Marketing.
Social media is about people. Not about your company. – Matt Goulart, Executive Director of Marketing and Founder of Ignite Digital Inc.
Don’t use social media to impress people, use it to impact them. – Dave Willis, pastor, speaker and author.
Social media doesn’t transform your business overnight. It can take months to see any real growth or measurable results. But that doesn’t mean it’s not working. It just takes time. – Jenn Herman, speaker and social media consultant.
Always think about what the user would type. – Matt Cuts, software engineer.
Create something people want to share. – John Jantsch, author, speaker, expert and small business marketing consultant.
It’s better to think of social media tools as a way to amplify your customers’ opinions rather than improve them. – Joshua Porter, Director of UX at HubSpot.
Behind every tweet, sharing and buying, there is a person. Care more about the person than sharing. – Shafqat Islam, CEO and Co-founder of NewsCred.
The goal of social media is to turn customers into volunteers for an army of Marketing. – Jay Baer, founder of Convince & Convert, marketing and experience specialist and author.
Twitter is not a technology. It’s a conversation and it’s happening with or without you. – Charlene Li, book author, speaker and business strategy advisor.
15 sentences about creativity
Don’t be afraid to be creative and experimental with your marketing. – Mike Volpe, CMO at Hubspot.
The cake recipe works less and less. It’s important for businesses to come up with a custom content plan. – André Siqueira, co-founder of Resultados Digitais
Time, energy and talent can be more important than budget. – Steve Jobs.
The web attacks all traditional ways of doing things. For traditional companies, this is extremely uncomfortable and difficult to deal with. – Martin Sorrell, British businessman and founder of WPP plc, the world’s largest advertising and public relations group.
An essential aspect of creativity is not being afraid of failure. – Edwin Land, an American physicist and industrialist who invented the Polaroid camera.
Innovation requires more than money, it requires daring. – Fernando Kimura, speaker, professor and consultant.
If you tell your idea to 10 people and 9 of them say you’re crazy, you’re probably doing something innovative! – Nolan Bushnell, entrepreneur and writer, founder of Atari and fast food chain Chuck E. Cheese’s.
Creativity is thinking about new things. Innovation is doing new things. – Theodore Levitt, economist. He wrote the book A Imaginação de Marketing and the article Miopia em Marketing.
Set aside an empty space in some corner of your mind and creativity will instantly fill it. – Dee Hock, founder and former CEO of Visa.
Creativity is a wild mind and a disciplined eye. – Dorothy Parker, an American writer, poet, dramatist and critic, is known for her perceptive look at North American society at the beginning of the 20th century.
Failure is simply the opportunity to start again, this time smarter.” – Henry Ford, founder of Ford Motor Company.
Don’t keep doing what you’ve always done just because it’s easy to do. – I an Minnis, marketing specialist.
You cannot exhaust your creativity. The more you use it, the more you get. – Maya Angelou, pseudonym of Marguerite Ann Johnson, a writer and poet from the United States.
If you’re not failing from time to time, it’s a sign that you’re not doing anything innovative. – Woody Allen, American writer, screenwriter, filmmaker, actor and musician.
Innovation requires more than money, it requires daring. – Fernando Kimura, speaker, professor and consultant.
17 sentences about design
Good design is good work. – Thomas Watson Jr., an American businessman, political figure, Army Air Force pilot and philanthropist.
People ignore design that ignores people. – Frank Chimero, award-winning illustrator, writer and designer serving clients such as The New York Times, Nike and Microsoft.
Design is not just what you see and feel. Design is about how it works. – Steve Jobs.
Good design is obvious. A great design is transparent. – Joe Sparano, master of design and professor of design at the University of Washington.
Simplicity is subtracting the obvious and adding the significant. – John Maeda, American executive, designer and technologist.
The design creates culture. Culture shapes values. Values determine the future. – Robert L. Peters, Canadian graphic designer and educator.
Thinking about creating good design is difficult, but not thinking about it can be disastrous. – American design consultant, writer and public speaker.
9 Marketing Phrases About Data Analysis
Marketing without data is like driving with your eyes closed. – Dan Zarrella, HubSpot Social Media Scientist.
Take a chance and keep testing, because what works today won’t work tomorrow, but what worked yesterday might work again. – Amrita Sahasrabudhe, expert and speaker on digital marketing.
The problem with ROI is that we want R when we haven’t done any. – Robert Rose, consultant, author and speaker.
What you cannot measure, you cannot manage. – Peter Drucker, Austrian-born writer, professor and management consultant, was considered the father of modern administration or management.
Marketing is not magic, there is a science behind it. – Dan Zarrela, social media scientist and author.
I don’t really care about ‘good practices’. I care about conversions. And that’s why I do tests. – Michael Aagaard, senior conversion optimizer at Unbounce and speaker.
Web analytics is a fire extinguisher. Your website is on fire and making you burn money. – Melin Mann, writer and podcaster.
When you’re dealing with your daily reports and your densest metrics, everything can seem important. It’s hard to know what to explore and what to ignore, so you end up doing everything. So it’s no surprise that your business fails. Avinash Kaushik, Indian businessman, author and public speaker.
Analyzing your Web Analytics data is like going to the gym: unless you do it regularly, it’s not even worth doing. You’ll just get frustrated that the last session had little impact. – Brian Clifton, web analytics specialist.
9 sentences about SEO
The goal is not to make your links look natural; the goal is for your links to be natural. – Matt Cutts, a former engineer and leader of the webspam team at Google.
If you’re not putting relevant content in relevant places, you don’t exist. – Gary Vaynerchuk, CEO of Vaynermedia.
It’s not SEO’s job to get a pig to fly. It’s SEO’s job to genetically re-engineer the site to make it an eagle. – Bruce Clay, SEO agency.
Sponsored links can live isolated in a company. SEO is everything! – Seth Besmirtnik.
The best way to find your customer is to be found by them. – Conrado Adolpho, author, consultant and speaker.
Being first is easy. It’s hard to be relevant. – Gustavo Zanotto, Director of Digital Intelligence at Izimob.
Search, an element of Marketing that did not exist a decade ago, is today the most efficient and cheapest way for companies to attract potential customers. – John Battelle, entrepreneur, author and journalist.
If you ask a Google employee how to rank better, the answer is always: create great content. – Marie Haynes, a specialist in search engine algorithms.
“ Don’t build links. Build relationships. – Rand Fishkin.
13 sentences about strategy
People don’t buy what you make, they buy because you do it. – Simon Sinek, one of TED’s most influential speakers and author of the book “Why? How great leaders inspire action.”
Often the best marketing doesn’t really feel like marketing. – Seth Godin.
Most people don’t plan to fail, they fail by not planning. – John L. Beckley, First US Congressional Librarian.
It is more important to adopt the right strategy than to seek immediate profit. – Philip Kotler, American university professor.
The m important woes is to predict where customers are going and get there first. – Philip Kotler.
You need to start with the basic premise that you must know what your competition is doing. – Guy Kawasaki, one of the world’s leading experts in the fields of Technology and Marketing, bestselling author and advisor to Apple Inc.
The more you know about your competitors, what they are doing and what they are finding success with, the more information you will have to create a more advanced and successful campaign. – Marc Herschberger, Marketing Director at Revenue River Marketing.
A website tries to deliver only three types of results: increase sales, reduce costs or improve customer satisfaction/loyalty. Only that. Three simple things. Everything you do on your website should contribute to those three results. – Avinash Kaushik, digital marketing evangelist and co-founder of Market Motive.
Make the customer the hero of your story. – Ann Handley, writer and speaker. One of the main global references when it comes to Content Marketing.
Either you have a strategy of your own, or it’s part of someone else’s strategy. – Alvin Toffler, American writer and futurist.
Planning is an instrument to reason now about the work and actions that will be needed today to deserve a future. The final product of planning is not information: it always works. – Peter Drucker.
Stop counting fans, followers and subscribers like bottle caps. Instead, think about what you hope to achieve and how the community really cares about what you are doing. – Amber Naslund, senior director of leadership at Hootsuite and author of the bestselling book “The Now Revolution: 7 Shifts To Make Your Business Faster, Smarter and More Social”
Most people don’t want your product. They want the transformation your product will bring to them. – Érico Rocha, one of the greatest specialists in digital marketing and digital entrepreneurship in Brazil.
So, did you like the phrases about Digital Marketing that we separated for you?
The key to getting good results in marketing, in addition to knowledge, is being motivated to put ideas into practice. Unfortunately, we don’t always feel inspired.
These are the moments when we should be inspired by the great masters in the field. They have a lot of knowledge, which can be that “little push” that was needed for you to really take action.
Obstacles are very frequent in the lives of those who undertake. Our COO, Rafael Carvalho, spoke more about them in this webinar:
It may even seem trite, but phrases like these are really useful to escape the “blue screen” that sometimes arises when we are unmotivated to develop digital marketing strategies and content.
So, save this post to consult whenever necessary and share it with your team!
Now that you’re inspired, how about downloading our free ebook with 67 Headlines for Sales Pages? In it, you will learn how to create highly persuasive calls that are impossible to ignore!